Frequently Asked Questions

Leadership teams: CEOs, CMOs, and boards. The interpreter network cuts across marketing, sales, talent, and investor relations, so no single function below leadership can govern it. The work earns its keep most at moments of strategic change: post-pivot, pre-scale, ahead of M&A, or during category expansion.

The initial engagement runs 16 weeks across the four phases of Interpreter Architecture (Map, Design, Build, Protect), with monthly tactical reviews and quarterly strategic reviews. Protect then continues as ongoing governance, because meaning degrades the moment you stop managing it.

Four things. Access to leadership for Origin Interpreter interviews. Your existing brand assets: positioning docs, sales decks, website CMS access, and an inventory of third-party profiles. A named owner, a company principal accountable for keeping your meaning consistent. And a commitment of time for the reviews. You own the story; we build the network architecture around it.

No. We do not run campaigns, and we do not rebrand you. We map, design, build, and protect the interpreter network that produces your meaning. Campaigns amplify whatever meaning the network already holds; our job is making sure what gets amplified is correct.

Parts of it, once the architecture exists. The reason it rarely works as an internal side project: the network cuts across functions, the tooling only instruments the problem, and internal teams are structurally close to the intended meaning and far from how it actually lands. TILTD brings the discipline, the diagnostic, and cross-model benchmarks, then equips your team to hold the network through the Interpreter Briefs and the Protect playbook.

Then we say so. The assessment separates interpretation gaps (the network says something untrue or outdated) from substance gaps (the network accurately reports a real weakness). The first is architecture work and we fix it. The second is operations work, and papering over it with architecture would only delay the reckoning.

Five conditions: inclusion rate, interpreter alignment, interpreter consistency, network latency, and legacy signal persistence. They roll into the Interpreter Network Health Score, a 0.00-to-1.00 composite reviewed quarterly. Conditions move before revenue does; that is the point of measuring them.

No, and be wary of anyone who says yes. Models retrain, re-retrieve, and update on their own schedules; nobody controls their output. What we control is the network the models read: the signal quality, the structure, the retirement of legacy content, and the monitoring that catches drift when a model updates. That is why Protect is a phase and never a finish line.

Yes. The Meaning Blueprint, the Interpreter Briefs, the machine-readable meaning data, the benchmarks, and the playbook are yours. It is your meaning; our work is to render it interpretable, and the deliverables stay with you either way.